As an entrepreneur, you will be busy creating your product, managing your team and maintaining the compliance aspects of your business.

But in the process you must not ignore the importance of creating a powerful Mission and Vision Statement of your business.

In this blog, you will learn how to create a WHY Statement for your business and why it is very critical for your business. Every business owner starts his business with intention to make money.

There’s no doubt about it. Eventually everyone wants to make more money.

But beyond money there should be an intention with which you might have set up your business.

It could be any of these like.

1. To get freedom

2. To be own boss

3. Want to serve the society

4. Create Employment

5. Want to reduce the time duration for the delivery of certain essential services

6. Bringing automation and removing the manual errors which is taking toll of life and loss of property.

Like that the list of the purpose of your business goes on and on never ending.

I want to insist you that you may need to have relook at this WHY statement again and refine it to be more powerful and impressive.

Probably you need to create a story behind this Why statement which will create a better impression to customer’s mind.

If you want to become successful, you need to have a topic to open your discussion with customers.

As a new business owner, invariably the first question you will get from your prospect is Why you entered into this business?

This is a Golden opportunity provided to you by customer where you need pitch upon effectively.

If you are successful in narrating your why statement with more impact, definitely you are going to create a first and best impression in prospect's mind.

Please keep in mind people buy YOU first before taking a decision to buy YOUR product.

If your Why statement has impressed the customer and resonates with him, he will think inside his mind, I need to support this guy who is genuinely doing his business.

Even if he does not have immediate requirement to buy your product, he may try to find if there is any way he can support you.

He may refer you to someone who has got immediate requirement.

By creating this powerful Why statement you are differentiating yourself from other players in the market which who will simply pitch directly the product.

By spelling out your WHY statement, you will create a unique positioning in the market.

This Why statement will reflect in all your copyrights like mail content, micro videos about your product, blogs, content delivery which will make your sales Conversion better.

People want to know who are you and Why are doing what you are doing?

This is very important to make the connection with your prospect customers.

Always remember that Your Vibe will attract Your tribe.

That is whatever value system you are having and what you stand for will attract your prospect customer who have a similar value system.

Once you have created your Why Statement you need to bring that in your business's Mission and Vision Statement.

Mission statement is a more simpler way of expressing your Why statement used normally in all your internal and external communication.

That's the purpose for which your business stands for and core values which you want to maintain in your business consistent.

All the founders, directors and employees need to adhere to these core values in their day to day decision making and in their regular operations.

This mission statement must deeply penetrate into the all root levels of your business Vision statement is one which is the long terms goal of your business.

Once you establish your business and stabilize over a period of time considering core values, you need to drive your business towards this Vision statement.

Your Why statement of Why you do what you do will be the foundation based upon which you will derive these Mission and Vision statements.

Now based upon whatever we have discussed now, you must now go ahead and create one if you have not done till now.

If you have already one please give a deep thought in a quiet and calm place and just redefine your Why statement.

Try to bring out all your core values and what you stand for as an individual person in this Why statement.

You must command respect from everyone around you through this Why statement irrespective of whether he is your customer, partner, employee or even your own family members.

If you resonate with this blog, pls. mention in the comment what do you feel now and what is your business's WHY Statement.

Let's have a meaningful interaction moving forward...